The Birth of The Clienteling Academy

Last summer, I was walking along the farmland next to my brother-in-law Neil’s home, speaking on the phone with my dear friend Ashley. Ashley has spent years mastering luxury clienteling before becoming a bespoke jewellery designer.

At one point in the conversation, she said to me:

“Gogo, what you are building around clienteling capability… it’s here to stay. Every industry needs it. But it deserves something more legitimate behind it. Why don’t you build a Clienteling Academy?”

That was the moment I affirmed my decision to build my second business.

The Clienteling Academy (TCA).

The Vision

Just like giving birth, this second “baby” took about ten months to come to life.

I remember sitting with my husband Andrew and dear friend Chuck last summer in Chuck’s home in Los Angeles – bouncing ideas, debating, and refining the vision and mission statements again and again.

When I look back, I realise this ambition did not start last summer.  The seed was actually planted many years ago. 

My mentor Christina once inspired me with an idea: “How can we make luxury clienteling knowledge accessible to more people?”

For too long, the craft of clienteling has been a best-kept secret inside a few luxury retail brands. 

Yet the ability to build meaningful relationships with clients is one of the most powerful professional skills anyone can develop. And it shouldn’t be reserved for a small circle. 

The Clienteling Academy exists to change that.

Bringing Experts Together as Ambassadors

As the Academy started to take shape, I reached out to the clienteling leaders I admire across industries – from Hong Kong to London, and from hospitality to yachting. I wanted to share my vision and invite them to join the journey, because clienteling is not only a luxury retail skill.

It is a relationship-building capability that every industry needs.

And the world deserves access to the collective wisdom of the professionals who have mastered it across industries.

Invitation to Become The Clienteling Academy Advocate

As we prepare for the official launch of The Clienteling Academy on the 10th of April, I would love to invite a small group of early TCA Advocates to join us shaping this journey.

This invitation is for professionals who have:

• Client-facing experience

• A passion for clienteling excellence

• A willingness to contribute insights to the wider community

Selected Advocates will receive:

• Access to the Clienteling Capability Scorecard, including a one-to-one capability debrief

• Invitation to become a LinkedIn content contributor for TCA (with special token of appreciation for selected contributors)

• One-week early access to the TCA website before the public launch and share your valuable feedback with us

If this resonates with you, you can sign up through below link.

Warmly,

Gogo

P.S. Over the coming weeks, I will share more about the making of The Clienteling Academy and what you can expect from it. 

Whenever you are ready, here are the ways we can support you (or your business) to thrive in your industry:

• Review Your Customer Loyalty Strategy

• Design Clienteling Curriculum

• Master The Art and Science of Clienteling

• Learn The Art and Science of Leadership Presentation

• Deliver an Inspiring Keynote

• Support Your Leadership and Communication Development