How to Bring Moncler’s Robert De Niro’s Impact to Your Business

My heart was warmed by this post, and I resonated so deeply with the message about the value of authentic human connection that I immediately forwarded it to my closest friends.

Our conversations about this campaign continued throughout the day.

It is 32 degrees Celsius in Hong Kong; without this campaign, Moncler would probably be the last to come to mind.

Clearly, I was not the only one touched by this campaign:

• $4.2M media impact value in the first 48 hours

• 289,000 likes

• 8x engagement compared to Moncler’s typical posts

• “The best campaign in the history of campaigns! Genius and heartfelt.”

So, how can you recreate this kind of impact without Robert De Niro?

By training yourself and your Client-Facing Team to bring the same emotional warmth and authenticity to life.

Here is how:

One of the most precious presents we can offer another human being is to show that we genuinely value their presence.

There is a formula to deliver that consistently, in GC, we call it The SPCV Model:

Sincerity: Show that you are interested in the person, beyond what you intend to sell or deliver from your own agenda.

Sincerity is expressed through maintaining warm eye contact, adopting an open body language and showing an intention to make them feel comfortable in your space.

Presence: You stay fully engaged with the person in front of you. You mirror their pace, posture and energy with subtlety and elegance. You stay on the topic that interests the other person.

Curiosity: You ask thoughtful and open questions that uncover their lifestyle, values, and passions. Listen deeply, and you follow up with a perspective on their topics to show that you understand. Your goal is to learn more about them.

Versatility: You are aware of your own communication preferences and adapt to connect more effectively. No one style fits all, and you are willing to adjust your style to suit the person in front of you.

Each of us tends to feel more comfortable using a certain style of communication. Are you someone who:

• No BS, prefer to get straight to the point, give direction to others and get things done?

• Stick with information, data and logic?

• Lives your day to day by show care and extend warmth to others?

• Brings fun and lightness to every room?

The power of human connection lies in the ability to express all of the above in the relevant context.

People who create authentic human impact can flex across styles with intention and ease.

And yes, this is a skill that can be trained.

In a fast-paced world, it is easy to be forgotten.

That is why not being treated like a transaction or just one of the many potential leads feels so precious.

Cultivating a relationship with another human being can follow a step-by-step journey, too!

• First, you want to establish an initial rapport and a trusting foundation.

• Then, through the exploration of common interests and shared preferences, you can build a closer level of intimacy.

• Over time, this intimacy grows into meaningful, win-win relationships — the kind where you can count on each other, give honest feedback, and champion one another to be your best selves.

As BOF commented on Moncler’s campaign, “Fashion, and particularly luxury, is a business built on getting people to feel something.”

The ability of you and your team to make others feel – to create sincere emotional resonance – will be the greatest differentiator in the years to come.

If you’re ready to turn that into a lasting business advantage, reach out to explore our signature The Art and Science of Clienteling™ training.

Whenever you are ready, here are the ways we can support you (or your business) to thrive in your industry:

• Review your customer loyalty strategy

• Audit luxury Customer Journey & Experience

• Master The Art and Science of Clienteling

• Design your VIC Event & Experience

• Deliver an Inspiring Keynote

• Support your leadership and communication development