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We all know the power of first impressions. However, you may not know how little time your Client-Facing team has to make one.
Within the first seven seconds of engagement, customers will form an impression of who you are and determine whether they trust you.
In a retail context, instantly recognising and adapting to a customer’s preferred communication style is a game-changer. It’s about making a good impression, building instant rapport and increasing conversion rates.
The six main types of preferred communication that people have are as follows:
💡 30% are more comfortable to speak with feelings and warmth.
💡 25% resonate with facts, data and logic.
💡 20% see the humour in things and enjoy being in the present.
💡 10% are inclined to give opinions, beliefs and judgments.
💡 10% prefer to be left alone and have their space respected.
💡 5% are naturally charming, firm and direct.
Being able to spot your luxury client’s preferred communication channel instantly and respond in the same channel is ultimately crucial to building instant connection and trust.
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